Abid Ali Benefit Match at Wankhede Stadium, Mumbai in February 1998,
started PCM's innings in cricket event management and promotion.
Breaking the 'dull and boring' stereotype of benefit matches, PCM
packed fun and entertainment into the Abid Ali Benefit match making it
so much of a TV success, that benefit matches have never looked the
same ever again.
tied up with SONY ENTERTAINEMENT TELEVISION, the television and
entertainment giant, for live broad cast of the Abid Ali Match and
introduced the fastest growing Indian channel to the World of Cricket.
And for both PCM and SET there has been no looking back.
Princess Diana Memorial Match, was brought to India by PCM. Broadcast
exclusively by Sony Entertainment Television it got an overwhelming
response and exceedingly high television ratings for the channel.
a series of matches at Dubai and Doha between India and Pakistan in
August 1998, PCM took cricket to venues that have never seen
high-powered cricketing action before.
along with SET acquired the rights for all the cricket in Sri Lanka.
While PCM International does the TV Production for all the
international cricket in Sri Lanka, PCM Sports (India) Pvt Ltd are the
service providers and coordinators.
International and PCM India (P) Ltd are the promoters and the service
providers respectively of the 'Singapore Challenge', the International
three nation cricket tournaments being held at Singapore annually.
'The Coca Cola Singapore Challenge 1999' and 'The Godrej Singapore
Challenge 2000' were resounding successes. PCM and SET has complete
telecast rights for these events and bring the matches to cricket
lovers all over the world.
alliance with Airtime of South Africa, the last word in sports
coverage and production, to cover matches the world over.
by a team of over 40 sports and event management professionals, PCM is
fast growing into a world class sports and event management company.